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About Circos VR Studio
Circos creates virtual reality (VR) experiences & apps for any brand with a compelling story. From hotels to real estate to training to high-tech and more.
Evolutionary? No, revolutionary.
Immersive marketing requires particular care, especially when entering a new medium like virtual reality. We help beautifully-designed brands authentically convey their heritage through the revolutionary power of VR and 360 video.
The most immersive medium ever created.
Virtual reality brings your brand to life in a way that the world has never seen before. No amount of beautifully written words or perfectly crafted photos can have more influence than being able to truly immerse potential customers in your brand.
New media expertise from Brand Karma.
Combining Brand Karma's ten-year history in software development and content marketing, Circos VR Studio tells your story in VR, emotionally connecting with your audience in ways not previously possible.
Create Extraordinary Virtual Reality Content
You need exceptional talent - we've got it.
Our VR production specialists will work with you to craft a unique virtual reality experience tailored specifically to your brand.
Our visual artists are experts in the latest technologies to create gorgeous, immersive 360 videos and renderings. Circos deliverables work in VR, 360 video players, or the web.
GearVR, Cardboard, Oculus Rift, Vive: whether you're looking to get up and running quickly with a pilot or want a fully bespoke experience, Circos has built hundreds of VR apps for brands.
We've captured the bright imaginations of these leading brands.
Luxury Hotel Group
The first international hotel group to launch VR across its 17 global sales offices and 94 individual hotel sales teams. As Shangri-La's exclusive VR partner, we push the boundaries of travel and luxury 360 video.
New Offices in Boston
Boston's newest tech-friendly office space needed a virtual sales experience in VR. We created an interactive VR tour highlighting LINX Watertown's design, energy, and neighborhood.
Lincoln Motor Company
Showcasing a world of power and beauty for the 2017 Lincoln MKZ, we integrated 360 video and traditional video. The experience quickly attracted engagement, sharing, and discussion.
Resort in Phuket
As one of Asia's most incredible resorts, our VR team proved that only virtual reality could do the property justice in showcasing how jaw-dropping the Trisara experience is in real life.
Destination in Mongolia
Mongolia's capital is a city like none other: endless blue skies, nomadism, and a rapidly changing landscape. Our team created a custom VR tour of Ulaanbaatar's undiscovered beauty, convincing potential travelers to visit.
Shangri-La Marine Sanctuary
Destination in the Philippines
With over 150 species of marine life, this reef regeneration project in Cebu has become a top tourist attraction in the Philippines. The Circos VR team captured the aquatic environment with truly immersive underwater VR.
Miss Universe China
The finale selecting China’s representative to the Miss Universe Pageant, the Circos VR team filmed various competitions in 360, including the designer lingerie and evening gown competitions. The event was hosted at Shangri-La Hotel Pudong to showcase its ballroom.
ILTM Asia Party
International Luxury Travel Market (ILTM) is a portfolio of global, regional and specialist luxury travel events. Circos VR was onsite at ILTM Shanghai's official party, capturing the energy, diversity, and dynamism of luxury travel in Asia.
Travel Industry Event
Web in Travel (WIT) hosts award-winning travel industry conferences. The Circos VR team VR-filmed WIT's annual event in Tokyo, including founder Yeoh Siew Hoon's highly-anticipated interview with Uber.
New to Virtual Reality?
Brand VR FAQs.
What is Virtual Reality (VR)?
Virtual Reality (VR) is technology that places a person inside a 3D experience. Wearing a set of goggles, participants are able to remotely see, hear, and interact with a hotel, destination, product, training experience, or game.
What is 360 video?
360-degree videos are also known as immersive videos or spherical videos, Filmed where a view in every direction is recorded at the same time, 360 videos are shot using a custom rig with multiple cameras. They are a form of virtual reality.
What is Augmented Reality (AR)?
Augmented Reality (AR) is technology that blends digital information with real life. Made popular by the now-discontinued Google Glass, participants wear a set of eyeglasses or use a mobile phone to augment their current perception of the real world. For example, looking at a wine cellar with AR glasses might digitally overlay the Wine Spectator rating on top of each bottle. By contrast, VR fully immerses participants in a remote 3D world, intentionally not displaying their current environment.
What is augmented reality and what is the difference between with virtual reality?
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements/objects are augmented by computer-generated sensory input such as sound, video, or graphics. AR is the blending of virtual reality and real life. Users are able to interact with virtual elements in the real world. The difference with VR is that AR users continue to be in touch with the real world while interacting with virtual objects/elements around them. With VR, the user is immersed in a world that is completely fabricated and the user feels isolated from the real world.
What are the difference between these VR headsets: Oculus Rift, Samsung Gear VR, Google Cardboard, HTC Vive, Sony PlayStationVR?
Oculus Rift: Founded by modern VR pioneer Palmer Luckey, acquired by Facebook in 2014. Oculus technology powers the Samsung Gear VR, but its flagship tethered HMD launched in March 2016.
Samsung Gear VR: The Gear VR is one of the most popular HMDs using a Samsung smartphone as its screen.
Google Cardboard: Like the Samsung Gear VR, Google Cardboard does not have a display itself. You put your smartphone into the cardboard container and then you watch the VR experience. Often used in one:many VR apps, it's a low-cost way to experience virtual reality.
HTC Vive: Created by a partnership between Taiwanese hardware company HTC and Seattle-based game distributor Valve, the Vive is one of the highest-quality tethered VR HMDs released in April 2016.
Sony PlayStation VR: Released in October 2016 and predicted to quickly become one of the most popular VR platforms, given the existing 40 million PlayStation 4s already in-market.
Who will use VR experiences for their business model?
Will VR work with my prescription glasses on?
With most headsets currently available on the market, you can watch a VR experience with your glasses on. However, you can take off your glasses and watch the VR experience after adjusting the lens.
What is immersive marketing?
Immersive marketing is defined as a cohesive and all-encompassing experience across any channel where the customer is and that it completely envelops the consumer in the brand.
How long does it take to create a VR experience?
Our average client engagement is 3-5 weeks in total and consists of five phases: Ideation, Pre-Production, Production, Post-Production, and Delivery.