Brand Karma is a service from Circos.

Brand Karma is a leading social media analytics tool for hospitality companies, providing customized and actionable interpretations of brand data. By linking a hospitality brand’s perception in social media to revenue, guest satisfaction, and web traffic, Brand Karma uncovers new product and service differentiators to attract and retain guests, helping hospitality executives make superior business decisions. Brand Karma is used by hundreds of hotel and serviced residence brands around the world, increasing direct bookings, improving guest satisfaction, and credibly positioning their brand online.

Brand Karma was created by Circos, a business analytics company based in the United States and Singapore. We are privately funded by a team of successful entrepreneurs, travel executives, and investment bankers.

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