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Shangri-La Embraces Virtual Reality in Global Sales Drive

Shangri-La Hotels and Resorts receives recognition for being the first hotel group to integrate VR across global sales organization

Following last week’s exciting announcement about their brandwide virtual reality (VR) roll out, we want to congratulate Shangri-La Hotels and Resorts for their innovation in VR technology. The first hotel enterprise to adopt VR worldwide, they are using virtual reality experiences to attract travel agents, meeting planners, and world travelers to their properties. Virtual reality is a new medium revolutionizing travel sales and marketing, and Shangri-La has already been recognized by numerous media outlets, including articles by Skift and Tnooz.

Created by Circos VR Studio, a division of Brand Karma, these virtual reality experiences totally immerse potential customers so they experience the unique sights and sounds of each Shangri-La property. Combining our ten-year history in both software development and content marketing, Circos VR Studio is focused on the travel and luxury sectors and provides cutting edge tools and creative expertise to help brands drive sales by thrilling and
delighting their customers.

To learn more about Circos VR Studio, visit www.circos.com.

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