Cannes – For the second consecutive year, Brand Karma will host the Future Luxury Lounge at the International Luxury Travel Market (ILTM) Cannes, the ultimate global meeting on the annual luxury travel calendar. This year's Future Luxury Lounge will demonstrate the latest virtual reality (VR) technology, showing hoteliers, destinations, and travel advisors precisely how it will impact travel marketing and sales.
"Virtual Reality is the future of luxury travel marketing," said Morris Sim, CEO and Co-Founder of Brand Karma. "Forward-thinking hotels and destinations have already wowed travel advisors using this new medium; 2016 will see more luxury travel brands create VR experiences as Facebook, Google, Microsoft, Samsung, HTC, and Sony bring their devices to consumers."
Shangri-La Hotels and Resorts, a Brand Karma client, will be among the travel brands using VR in its ILTM appointments. Last month, it became the first international hospitality brand to roll out Samsung Gear Virtual Reality (VR) headsets to its 17 global sales offices and individual hotel sales teams.
"Virtual reality is a revolutionary new sales tool," said Steven Taylor, chief marketing officer of Shangri-La International Hotel Management Limited. "Shangri-La is investing significantly in technology and the future of travel content, and VR is the perfect platform to immerse our customers, clients, partners and guests in the wide variety of incredible destinations and experiences Shangri-La offers worldwide."
All ILTM attendees are invited to the Future Luxury Lounge on the ILTM show floor where they can virtually travel to dozens of different destinations on the just-released Samsung Gear VR, including the top 20 hotels in North Asia. In addition, ILTM attendees will be among the first in the world to try the latest VR live streaming technology which broadcasts live events in 360-degree high-definition VR.
Brand Karma's Future Luxury Lounge is located on the ground floor of the trade show near the escalators and restaurant. ILTM takes place from November 30 to December 3 at the Palais des Festivals et des Congrès in Cannes.
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