Hotel and Tourism Social Media

Brand Karma - Hotel Social Media and Reviews

Hotels have a significant amount of social media across the Internet in the form of user reviews, comments, conversations, and opinions. Distributed across hundreds of community sites, travel blogs, discussion forums, and online booking sites, these consumer opinions about hotels are public, influential, and posted nearly everyday. And they're unquestionably impacting the purchase decisions of future travelers who use the web to research and choose where to stay.

Brand Karma is a leader in social media analytics for hotels. We provide a dashboard and insightful reports for hotel properties and chains that want to learn more about what consumers are saying about them online. By looking at a hotel's online reviews and user-generated content, we accurately organize and present all of the reviews and opinions about a property, uncover market trends, compare a hotel to its competitors, validate marketing segmentation through consumer personas, and correlate a hotel's social media with its online revenue. Brand Karma works with hotels to provide the best technology and make the most of a property's social media.

Tourism Social Media and Reviews

Tourism boards, destination marketing companies, and convention bureaus need to understand social media and what prospective travelers are saying about them in reviews, blogs, and forums across the Internet. User generated content is highly influential in determining which city or destination a consumer, business traveler, or conference planner chooses. Brand Karma puts tourism and travel boards ahead of the competition by providing powerful social media analytics.

Reports for Individual Hotels

Individual hotels are staying competitive by using social media and online reviews to differentiate themselves in the era of new media. Since business travelers and consumers are looking for the best hotel when they travel, online hotel reviews, travel blogs, and user-generated content are highly influential in determining where a traveler stays. Brand Karma provides powerful analytics that help hotel marketers understand what consumers are saying about their hotel across the Internet.

Reports for Hotel Chains

Brand Karma also provides social media analytics for hotel chains with multiple properties. Brand Karma Enterprise Edition helps corporate marketing staff and senior leadership at hotel companies understand precisely how each property in a chain is rated in social media. It offers up-to-date online reporting across a hotel company's properties at the hotel, country, regional, or global levels.

Whether you need to rank hotels by social media statistics, support marketing and advertising plans with online review data, or begin a user-generated content strategy for your hotel company, Brand Karma is an invaluable tool for your business planning and marketing.

Reports for Tourism Boards

Brand Karma helps Tourism companies understand precisely what consumers like and dislike about their experiences in a city to position it as an attractive vacation and business conference destination. We provide reports on popular neighborhoods and factor in opinions on hotels, restaurants, and tourist attractions to help a travel or tourism marketer understand how to make their city top tourist destination.

Visit Brand Karma for hotel social media insights