What will bring them to your city?

You want to show your city or country to the world. But how do you know if you're attracting the right travelers? Brand Karma provides up-to-date insights to tourism boards and destinations on their social media. We analyze millions of customer reviews across the Internet – from both popular and niche web sites – to show you what people publicly like and dislike about your destination.

Brand Karma then turns that knowledge into action, helping you to attract new visitors based on what previous travelers have liked and disliked. We help you be laser targeted in your both external outreach and internal coordination to make the most of your social media.

Brand Karma Benefits

Grow tourism in your city or country. By linking your destination's social media to actual business metrics like visitors per month, aggregate hotel bookings, or brand satisfaction, Brand Karma helps you act on your social media to intelligently grow your city or country's tourism.

Improve traveler satisfaction and loyalty. Want to know what hotels, restaurants, and attractions people love? What about the ones they'll never return to? Brand Karma gives you this information in easy-to-understand reports to improve your destination's perception.

Understand who your travelers are. Through intelligent demographic and psychographic analysis, Brand Karma tells you the types of travelers that are favorable, unfavorable, neutral, and unaware of your destination from reviews across the Web.

Beat the competition. Both business and leisure travelers have a choice in where they visit and hold conferences and meetings today. Understanding your destination's position relative to other cities and countries will help you sharply differentiate it.