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Individual Hotels. Today's travel market is extremely competitive. To help your hotel rise above the competition, Brand Karma tracks what people are saying about your hotel on hundreds of review sites from across the Web. But that's just the beginning. Brand Karma then turns insights into action by recommending precisely how each stakeholder at your property should act on your social media to improve bookings, customer satisfaction, and customer loyalty. Because let's face it - tracking and understanding your hotel's social media is pointless without intelligent actions to turn it into a sales and marketing asset for your business.

Hotel Chains. Given the significant influence of hotel and travel review sites, leading hotel chains must monitor and act on their social media to increase bookings and stay competitive. comScore reports that of the many consumers who consult reviews before booking a hotel, 87% state that the reviews have a significant impact on their purchase decisions. Brand Karma helps hotel chains benefit from their customer reviews by enabling each property to act upon its social media at any moment. Additionally, we provide top-down analytics to a hotel chain's corporate or regional office to understand strengths and weaknesses at the brand, city, country, or regional level.

To access your hotel's or chain's social media insights, sign up or contact us today.