Serviced apartment customers are unique

Some need long-term accommodations; some need a family-friendly “home away from home”; while others simply want the convenience of an apartment while they're on a short-term holiday. With a proper understanding of your customers' needs, your serviced apartment can surpass their expectations.

Brand Karma helps serviced apartment properties or chains beat the competition by understanding the drivers that actually make a difference in attracting both consumers and business travelers for short and long-term stays.

By tapping into prominent social media sources like travel review sites, online travel agencies, and expatriate web forums, Brand Karma provides comprehensive analytics on your brand's perception. And because acting on your social media is what matters, Brand Karma provides targeted recommendations on how to turn insights into true results for your property.

We work with individual properties as well as serviced apartment chains to turn social media into a sales and marketing asset.

Brand Karma Benefits

Increased Bookings. By linking your serviced apartment or chain's social media to actual business metrics like bookings, satisfaction, and loyalty, Brand Karma helps you act on your social media to improve your business bookings.

Beat the Competition. Given a serviced apartment has more long-term and repeat customers, your property may not be reviewed as frequently as the hotels it competes with. Brand Karma identifies opportunities to increase review velocity to gain exposure on prominent social media sources.

Be Targeted in Your Responses. Not all customer reviews have the same influence. Brand Karma shows you the drivers that actually impact your business, telling you when and how to respond to a public review.

Credibly Brand Your Property. Considering many serviced apartments' revenue mix is in a state of transition, your social media branding is of paramount importance. Brand Karma shows you how to communicate your brand's strengths in social media to accurately reflect what consumers already love about it.