Why Use Brand Karma?

Designed for Hoteliers

Brand Karma delivers organization, clarity and deep analysis of travel and hospitality social media sites. Imagine trying to monitor some 250+ sites and thousands of comments manually – it cannot be done effectively. Brand Karma does this work for you thus providing a clear understanding of the issues as seen and written by customers. This provides management it's best chance to improve performance in all operating and revenue generating disciplines.

“Analysis Of” vs “Reporting On”

Brand Karma provides an in-depth analysis of social media data for your property and your competitive set in the form of meaningful and actionable insights.

SWOT Analysis - Written By The Customer

We've all labored through the SWOT analysis process year after year during the budget and marketing planning season. But now your property has the ability to have a “living” SWOT analysis but this time its written by consumers, and thus its highly accurate, actionable and profitable. The social media and user-generated content used by Brand Karma enables the management team to improve performance in all disciplines.

Competitive Tracking and Analysis

So many of today's competitive set reports currently in the marketplace restricts you on what you can and cannot see, who can be in your set and who can't… this list goes on. Social media is different as it is publicly available and thus Brand Karma is able to track any competitor that you want. Not only do we track the competition but we will benchmark their performance against your property to identify your differentiators and their weaknesses.

Natural Language Processing

From a technology perspective, Brand Karma is based on semantic technology - meaning it looks specifically at the words and sentiments people express in their online reviews and posts (rather than just looking at the numerical scores). Brand Karma understands that a consumer “loved the room decor” even though the “housekeeping staff forgot to clean the room” and the “restaurant was too expensive”. By calibrating guest sentiments across all source sites, Brand Karma simulates the way a traveler researches a hotel.

Multi-language Support

Brand Karma helps you understand what travelers are saying about you in social media written in multiple languages. With selected languages currently supported and others coming online throughout 2010, Brand Karma gives you a comprehensive picture of what your travelers like and dislike anywhere in the world.

Linked to Peak Performance

Brand Karma solves this issue by integrating a property's internal performance data into a central dashboard, but even more importantly we detect correlations between your social media data and the internal performance data. Imagine if you had empirical data to support:

• Your current pricing position and/or perhaps a price increase for a specific room type
• Increased traffic and conversion on the hotel and/or brand website due to the insights and actions provided by social media content
• Capex allocations to corporate office, asset managers and owners
• To potential owners and investors that your brand outperforms the competition and you know EXACTLY why
• Improved guest satisfaction and more positive reviews and recommendations across some 250+ social media site

No IT Required

Brand Karma is provided as software-as-a-service, meaning the tool is hosted and maintained by us for your company. We require no involvement from your IT department; just a web browser and an Internet connection give you 24x7 access to Brand Karma. New features, enhancements, and updates to Brand Karma are made remotely and consistently, and are independent from your other enterprise systems.